IT STARTED
WITH A JOKE.
Then Spencer turned 11 and started a company.
The Snarky Company started in 2025 with one kid, a snowboard team, and a sense of humor that probably should have stayed on the chairlift.
Founded At 11.
Obviously.
Spencer Lieb started The Snarky Company in 2025 when he was 11 years old.
He wasn't trying to build a lifestyle brand. He was trying to make his snowboard teammates laugh.
Spencer started creating stickers with the kind of jokes, comments, and questionable thoughts people actually say to each other. He put them on helmets and gear. People noticed. People laughed. People wanted their own.
So he made more.
Somewhere between the mountain, the jokes, and a growing pile of stickers, The Snarky Company happened.
SERIOUSLY.
Pretty much nothing else.
Snarky is built around humor, self-expression, sarcasm, and saying the thing everyone else was already thinking.
We're not here to make boring stuff with inspirational slogans nobody asked for.
We're here to make things that make people laugh, start conversations, and cause someone to ask: “Wait. Where did you get that?”
THIS GOT REAL
PRETTY FAST.
In its first year, Snarky went from an 11-year-old's idea to products sold online and inside premier ski retail shops across the East Coast.
That matters to Spencer because this is where Snarky started. The mountain was where the jokes began. His snowboard team was the first audience. And ski shops were some of the first retailers willing to give the brand a shot.
For Spencer, that was proof that Snarky could become something much bigger than one funny idea.
Questionable Thoughts.
Better Stuff.
Stickers were first.
They're not the whole plan.
Snarky is growing into a broader lifestyle brand built around humor, attitude, and things with something to say.
2026. 2027.
AND WHATEVER HAPPENS NEXT.
Spencer is excited to see where Snarky goes from here.
Grow the brand. Add new products. Get into more stores. Introduce more people to Snark. Make more questionable decisions.
Ask Spencer then. He'll probably have another idea by tomorrow.
AND THEN
THERE'S THIS GUY.
Meet Snarkman.
Mascot. Mouthpiece. Occasional bad influence.
Snarkman is becoming the face of The Snarky Company — showing up on stickers, apparel, packaging, and wherever else he probably wasn't invited.
You'll be seeing a lot more of him.
Of gross profits support the Adaptive Sports Foundation.
While competing in freestyle competitions, Spencer had the opportunity to see adaptive athletes training and competing around him.
Their effort made a huge impression on him. Spencer saw athletes facing challenges he couldn't imagine while putting in more effort, determination, and heart than anyone he had ever seen before.
It stuck with him.
When Spencer started The Snarky Company in 2025 at 11 years old, he decided that if he was going to build something of his own, he wanted it to help the athletes who had inspired him.
That's why Spencer chose to dedicate part of Snarky's success to supporting the Adaptive Sports Foundation.
Snarky may be built on sarcasm, questionable thoughts, and not taking yourself too seriously. Helping more people experience the freedom, confidence, community, and adrenaline of sport is something Spencer takes very seriously.
Meet Adaptive Sports Foundation →
SAY IT WITH
SNARK.
Putting questionable thoughts on perfectly good things.